Technology and Psychotherapy
The science of psychology is great and complex but the art of therapy is simple and timeless. One person looking to another for guidance through life's rough patches. Through out history and across cultures there have been people who seek advice and those who give it.
The question now is how can we bring this art form up to date? Today potential clients search google looking for a practitioner and have likely read their entire bio before they ever make the call. Clients can chat with licensed professionals online through I.M. on certain sites, and clinicians are checking web analytics rather than relying on word of mouth.
It is important for us, as clinicians, to keep up with these changes. For our own marketing/promotion and also to keep current with our clients. Topics like online dating and cyber bullying are ubiquitous.
Tech tip 1 is:
Google yourself!! Go through every link with your name, every picture, every reference to you and start cleaning it up. Trust us, your clients, boss, and employees are googling you. Make sure you are the one in charge of what they find.
Tech tip 2:
Get your CEUs online. The BBS states that all CEUs can be earned online, but we know everyone loves a conference! So use the online sites to fill in the gaps.
http://www.theceucenter.com/courses/
Tech tip 3:
Professional updated pictures and bios like the ones seen here:http://www.losangelesfamilytherapy.com/Our_Therapists.html
The question now is how can we bring this art form up to date? Today potential clients search google looking for a practitioner and have likely read their entire bio before they ever make the call. Clients can chat with licensed professionals online through I.M. on certain sites, and clinicians are checking web analytics rather than relying on word of mouth.
It is important for us, as clinicians, to keep up with these changes. For our own marketing/promotion and also to keep current with our clients. Topics like online dating and cyber bullying are ubiquitous.
Tech tip 1 is:
Google yourself!! Go through every link with your name, every picture, every reference to you and start cleaning it up. Trust us, your clients, boss, and employees are googling you. Make sure you are the one in charge of what they find.
Tech tip 2:
Get your CEUs online. The BBS states that all CEUs can be earned online, but we know everyone loves a conference! So use the online sites to fill in the gaps.
http://www.theceucenter.com/courses/
Tech tip 3:
Professional updated pictures and bios like the ones seen here:http://www.losangelesfamilytherapy.com/Our_Therapists.html
Great advice!
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